El Fil Invisible
Year
2026Client
PersonalServices
Art Direction, Animation
The Chōwa Journal is much more than just a gratitude journal: it is a guided writing tool featuring key questions and daily challenges to help you get to know yourself better, grow and live with clarity. The project aims to present the journal and convey the feelings evoked by using it: peace, harmony, calm, balance and reflection.
To this end, two lifestyle-style still frames have been created, showing the product in an outdoor and an indoor setting. The Chōwa Journal blends into its surroundings, conveying the sense that this is the right place and time to undertake the self-discovery exercises and challenges it proposes.